Do you feel a bit out of your depth when it comes to venue marketing? Just follow our four simple rules to see guaranteed results.
1. Think Location, Location, Location
Event organisers need to know immediately where the venue is located. Make sure that your whereabouts are listed clearly and accurately to help searchers find you. We guarantee that you’re going to begin to see an uplift in bookings once you’ve got the location down. Why? Because when it comes to event planning, location is everything.
2. Keep it Simple
Organisers want to quickly compare venues, so don’t overload them with information. Just get the basics right and make sure that key information is easy to find. Capacity, layout, wifi, transport and catering are the first things a customer looks for in a venue.
3. Don’t underestimate the importance of images
Photos make a big impact so focus on lighting and styling, make an impression!
4. Ratings and Reviews
Make sure you showcase testimonials. Social proof is especially important in marketing an event venue! Prospective customers want to hear what other clients have thought about your venue as an enjoyable experience is key.
Want to find out more about listing your venue on VenueScanner? Just check out our website to explore all the options. And while we would always strongly recommend that you invest in one of our premium packages to improve your venue’s visibility, it is free to list your venue on the site. Get started here.