It’s the start of the year, it’s strategy season.
And so we’ve been locked in all day workshops too, getting organised for the year ahead. We wanted venue hosts to have the inside track on what we’ve got planned for 2017.
We’re rewriting the rules of the events industry. And that’s why we put new features live every single week.
Why I hear you ask? It’s very simple in our minds. We’re constantly innovating, looking for smarter, simpler ways of doing things… constantly striving to improve the experience of event organisers, venue hosts and guests… from the moment they dream up their event to the memories they have afterwards. Also, it helps us keep our costs low.
That’s critical. Especially, when we promise to always pass on our savings to you. We recently reduced commission rates from 10% to 8%, we promise to take it lower as soon as we possibly can. #8isthenew10
So, what can you look forward to in 2017?
Anywhere – As we expand nationally, search engine rankings and visitor numbers will rise. VenueScanner will be much more visible when users search for every type of event or every location.
Pricing – Choose from more advanced pricing options for your venue. We’re adding delegate rates, minimum spend options and ‘from’ pricing to help users make more sense of your preferred pricing and put an end to “POA” (which simply puts users off).
Deposits – Make your deposit and cancellation policy as venue hosts clearer to event organisers up front. And we will automatically calculate the deposit value during the booking and payment process to ensure the right payments are taken at the right time… without you having to chase invoices.
Calendar Live – Display live calendar availability to users and take ‘instant’ bookings. We’ll offer integration into your venue calendar so that we can show live availability to users and avoid those enquiries that result in a ‘sorry we have no availability on that date’.
Give & Receive – Find out what your guests think of you as venue hosts. Do they give you the thumbs up or thumbs down? Let your clients do your marketing for you.
Five big things we’re busy building behind the scenes. Remember though, we’ll be releasing new features to VenueScanner.com every week. And so, if you spot something you’d like to see changed or improved, feel free to pop it in our suggestions box and we promise to take a look.
Here’s a reminder of the top 3 things which will bring more enquiries to your venue:
1- Photos… sounds simple doesn’t it? Yes, it is simple. We’ve ranked all of our venues based on photo quality. Venues at the bottom of the pack are five times less likely to receive an enquiry. Don’t be one of those. Check this out these venues which do a brilliant job of showcasing their brand with great photography.
You needn’t spend thousands on a fancy camera. If you know how to get the most out of them, most smartphones are now good enough to get some brilliant shots. But, think about the layout, the lighting, the look you are trying to create. It’s so important to photograph your space in every layout / style that can be accommodated. Need more guidance? Read this. Need us to send you an expert venue photographer? Just ask.
2 – Description. Make your words count. Be sure to think how you will stand out from the crowd – the name of your venue, the description… all need to be carefully thought out. What’s special? What’s unique? What’s the feeling you’d like your Event Organiser or their Guests to have before, during and after the event. Make your edits here. If you need help with writing something standout about your venue, just ask.
3 – Tags. You’ll notice that our venues are now tagged up under the various event type (garden party, brainstorm, product launch and so on) and venue type (restaurant, iconic, affordable and so on) filters on the homepage search bar and also on the venue list pages. Make sure your venue is featured in the correct tags. If it’s not, ask us to make any alterations or make your edits here.
We said three, but here’s a bonus number 4…
4 – Ask us. If you need help or inspiration, please just ask. We can help make sure everything about your listing works to your maximum advantage.
Our goal is to make your venue shine, to put you front and centre for the most relevant searches and enquiries, to connect you directly with the right Event Organiser and ultimately to get more bookings. We talk a lot about rewriting the rulebooks, now you’ve got a glimpse of what that means in 2017.