Why host a conference? The 5 key reasons.
We all attend them but what is the real objective of hosting them?
1 - Teach and learn. You can't have one without the other and this is essentially what conferences are held for. Whether it's to disseminate new groundbreaking information at an international convention or simply to announce new ways of working for a business, attendees are there to gain quality information which they can act on and take away with them.
2 - Network. You don't, however, go to a conference simply for passive learning, they often provide the best environment to network and connect with like-minded people whether professionally or personally. It is often the networking which provides the greatest opportunities at conferences and acts as the platform for sharing great ideas.
3 - Share. Tying the first two points up nicely, information is the prize commodity at a conference and that information is going to be shared both amongst attendees as well as to a wider audience. With the aid of technology, conferences have become a hotbed of information which can now be spread far and wide.
4 - Inspire. Often a critical component behind why a conference is held. They can be used to inspire change, whether in an industry or a workplace or simply to inspire progress and learning within a given field. Either way, the success of the speakers and the messages they relay at a conference can be judged on their ability to inspire the audience.
5 - Enjoy. We don't like doing things we don't enjoy and the greatest barometer of a successful conference is whether or not people enjoyed it. If all of the above is pulled together well, then it would be hard for attendees not to enjoy themselves. Having said that it's important a conference isn't too formulaic and is fun regardless of how serious a topic it covers.