Why host a business conference? 5 things to consider.
We all attend them but what is the real objective of hosting a conference?
1 - Teach and learn. You can't have one without the other, and this is essentially why conferences are held. Whether it's to disseminate new groundbreaking information at an international convention or simply to announce new ways of working for a business, attendees are there to gain quality information which they can take away with them and act upon.
2 - Network. You don't go to a conference simply for a passive learning experience. Large-scale conferences provide the best environment to network and connect with like-minded people, both professionally and personally. It's often the networking section which provides the greatest opportunities at conferences, acting as the platform for sharing great ideas.
3 - Share. Information is the prize commodity at a conference and that information will be shared both amongst attendees and to a wider audience. With the aid of technology, conferences have become a hotbed of information, which can now be spread far and wide.
4 - Inspire. Often a critical component behind why a conference is held. They can be used to inspire change, whether in an industry or a workplace, or simply to inspire progress and learning within a given field. Either way, the success of the speakers and the messages they relay at the conference can be judged on their ability to inspire the audience.
5 - Enjoy. We don't like doing things we don't enjoy and the greatest barometer of a successful conference is whether or not people actually enjoyed it. If all of the above is pulled together well, then it would be hard for attendees not to enjoy themselves. Having said that, it's important that a conference isn't too formulaic. Make sure you keep the tone light whilst also ensuring you cover key conference topics.