Novikov Restaurant And Bar, Poppy Room

Novikov Restaurant & Bar stands as one of Mayfair’s most established high-end dining destinations, combining scale, energy and international appeal in a way few venues manage successfully. Positioned just off Berkeley Street, its red-awning entrance is understated compared to what lies beneath — a multi-room restaurant concept delivering both Asian and Italian cuisine under one roof. The Asian restaurant is the more theatrical of the two spaces. Dramatic lighting, a central display of fresh seafood and a vibrant atmosphere create a sense of occasion from the moment you step inside. The sushi and sashimi selection is precise and visually immaculate, while signature dishes such as black cod, robata-grilled meats and truffle-infused plates demonstrate confident execution. Flavours are bold yet controlled, and presentation is refined without feeling overworked. The Italian side offers a slightly calmer, more classic dining experience. Handmade pasta, quality seafood and well-sourced ingredients form the backbone of the menu. The contrast between the two concepts gives Novikov versatility — it can be a high-energy evening out or a more composed dinner setting depending on where you sit. Service operates at a professional Mayfair standard. Staff are polished, knowledgeable and efficient, although the venue’s popularity means peak evenings are lively and fast-paced. It attracts a well-dressed international crowd, including business diners, tourists and high-profile guests, contributing to its reputation as a social hotspot. Pricing firmly reflects its £100+ bracket positioning. However, the combination of scale, atmosphere and culinary consistency helps justify the premium. Novikov succeeds because it understands its audience — it is less about quiet intimacy and more about experience, presence and confidence. For those seeking dynamic luxury dining in central London, Novikov remains one of Mayfair’s most recognisable and dependable choic

We visited the Italian section of Noviko and had a lovely experience. We ordered the Black Truffle Mushroom pizza and the seafood grill, and both were very tasty and well prepared. The pizza had a rich truffle flavor and the seafood was fresh and nicely cooked. The service was excellent, with friendly and attentive staff. The restaurant is comfortable and beautifully designed, creating a relaxed atmosphere. It was slightly on the expensive side, but overall a great dining experience and worth visiting.