It’s not easy to miss the i360! It’s about a 20 minutes ride give and take. Been on the Tower a couple of times already. There is a West Beach Bar next to the Tower and there is a bar as you wait for your ride. In a truly unique British fashion, there is another bar right inside the capsule - just to ensure unlimited amount of alcohol which of course you have to pay for consumption. It’s slightly hot inside the capsule especially on a sunny day. Can do better with air con and ventilation. Staff are friendly and they do their best to ensure you have a pleasant time in what an otherwise quite a boring and repetitive job, so kudos to them. Will probably give a 7/10 on value for money. It’s a nice spot for tourists and visitors. Oh I forgot to mention that you don't get an upgrade or any BA points, I had the urge to ask every time. Just being cheeky and the staff often just laughed out loud!

Recommended by a friend of mine on our 2 days stay at Hilton Brighton recently. Managed to book tickets online on the first flight experience. Stunning views around which gives much more appreciative opinion on the beauty of the Beach and crystal clear water. Again, the view depends on weather and clear day. Reached 8 minutes before the flight, so the security person wasn't very polite or pleasant, bit rude, but rest all staff were very pleasant and courteous. Recommend reaching well before the flight.

Very unique place 👀 Well organised, very polite staff. Most beautiful views. Roughly about 30min from the start to finish. Inside is a little bar, which can provide you with perfect bubbly glass to fully enjoy the journey. 360 degrees views gives you full view of Brighton and the sea. Most recommended time to go will be evening as its stunning( it’s open till 9pm). Also for about £22 comes 3 pics for you made at the beginning of the journey with magnet nicely tucked into an album. Throughout recommended place - it’s a MUST SEE if you coming to Brighton !!!!

Very pleasant experience. Looks a tad scary from the ground but it's fine as you ascend and descend. Very very smooth. Great views from the top even though we went on quite a cloudy day. Would definitely recommend it. Around 30 mins from start to end and time does end quickly so we must have enjoyed it !!!

I wasn't expecting too much of this visit, but how wrong I was; I LOVED it. So smooth, amazing views along the coast and into Sussex. Good information talk at the top and great exhibition as to how it was built at the end if you're interested. Really great experience and possibly even better at dusk time. Oh yes, and buying a glass of fizz with the advance ticket is a real money saver!!